When it comes to marketing a small business, being present and accounted for on social networking sites such as Facebook and Twitter is pretty much mandatory. With the volume of traffic these sites generate per day, you are at a definite disadvantage not to participate. Learning to fill out your social profile page effectively is a must. It can make or break the amount of business you generate from social marketing your business.
Review the Departures section of each of your competitor’s Great advice for startups page. This is currently accessed by selecting “Check out insightful statistics about [company name] employees,” and then click the Departures tab on the bottom.
You will be more productive if you give your tasks a time frame. You do not have to become a slave to an exact timetable. Simply make a reasonable estimate of the time you will need to do a particular job. This will help you set some deadlines and plan your work. You will be able to gauge what work you can expect to complete in the time available. This can help you avoid setting unrealistic targets and then feeling stressed when you fall short. One of the benefits of planning is to make life easier and you won’t do this by putting more pressure on yourself.
Just like Facebook and Twitter, you should be using LinkedIn to interact with potential customers. Build a relationship with them, and in the future, if they need your services, they will be a lot more likely to choose you over your competitor, because you were the one who took the time to get to know them.
If you are an auto dealer, your course of action here should be obvious. But what if you’re not? What small Business tips could we possibly give to the non-auto-dealer crowds related to Green Machines?
Now comes the relationship building process that is the most fun. Once you have a MySpace profile set up that portrays YOU and your value and NOT your company then you will begin to attract friends. Now comes the fun part.. building friendships, growing your network, and making money.
Perhaps one of the most important things is that if no one is available to answer the phone when a reporter calls, you may miss the opportunity for coverage – or worse, they will report without your input!