What I find interesting is just how under estimated LinkedIn is. The more popular Facebook, Twitter, YouTube get all the hype and attention while this gold mine quietly sits and grows and grows. My guess is that because it is a professional networking site it doesn’t have the universal sex appeal of the others, but a savvy sales and marketing executive knows – or should know the power of LinkedIn.
I check my Facebook, Twitter, Buy LinkedIn Accounts only from 5:00 pm to 6:00 pm. The same rule I strongly abide to for my email also applies in this case: no peeping at social networks outside allowed times.
Create and maintain a good looking website. Try to update your website at least a few times a week. Every section of your website matters in order to get noticed and create a good first impression so make sure everything looks good.
As long as you are not doing it daily, it makes sense to notify your contacts about product launches, major website changes or anything big happening in your business. You can share success stories; processes in your business; systems you use to get clients; or tell them about tips you have been using to be more productive time and again. You may think these are small things, but they may inspire someone who could be in the exact same situation as you.
Use the LinkedIn Share button that you can access from their website. It is easy to customise, adding your URL of your website and then deciding which of the three buttons you want to use. Using this tool not only you but visitors to your site can share your content to their network. You generate the code and then can add it to your site.
12. Saved Search: if you want to keep tabs on a company you are interested in, conduct a search on that company and save it so that any changes with the people in that company will be in your updates. Are they letting more people go then hiring? Did someone get a promotion? Did they hire someone you know?
Updates: there is a feature much like Twitter and Facebook that allows you to post an update that will show up on your profile and in network updates to your connections. Use it wisely.
Twitter is also known to quickly shut down accounts that are suspicious, so don’t be too aggressive. The good thing about Twitter is that most of the tools are either free, or have a free option.